LAVAZZA

Lavazza-logo2
COMPANY PROFILE

The Lavazza company was founded in Turin in 1895 by Luigi Lavazza. It is currently administered by the third and fourth generation of the Lavazza family.

Lavazza is the retail market leader in Italy with a market share by value of over 47% (source Nielsen), 2700 employees and sales of 1,340 mio euros (2013). The company has six production sites, four in Italy and two abroad, and operates through associated companies and distributors in more than 90 countries. Lavazza exports 46% of its production today.

Lavazza invented the concept of blending, “the art of combining different types of coffee from different geographical areas”. The company also has 25 years experience in the production and sale of portioned coffee systems. Today, through ongoing partnerships with an international network of universities and scientific research centers, Lavazza operates four platforms in this segment. In 1979 the company established the “Luigi Lavazza Center for coffee research” which is “devoted to the study of espresso” and has evolved into the Lavazza Training Center, a network of over 50 coffee schools worldwide, where 30 thousand people receive training each year.

Among the activities promoted by the Lavazza Foundation, established in 2002, is the Tierra project which, in partnership with the Rainforest Alliance, performs research into achieving the “finest end product quality”, with a focus on the living conditions of people in coffee producing countries.

LAVAZZA TRAINING CENTER